"Advertising on Facebook" occupies a large part of social media marketing. As the world's largest social media site, about 2.41 billion people actively use Facebook every month. With such a huge user base, Facebook is at the top of the list of advertisers' preferences.

So to attract more advertisers, Facebook is constantly working on adding new features to the ad. Note that one of the main sources of income for Facebook is advertising on Facebook.

As many of you may know, it is now possible to target audiences more accurately when advertising on Facebook than ever before. As a result, the ad on Facebook only shows specific users, that is, those who should be shown.

One of the most important benefits of advertising on Facebook is the nearly two and a half billion active members of Facebook. If you want, you can run your website / app / product promotion by advertising on Facebook at low cost.

However, in today's article I will discuss the 13 things that you must know before advertising on Facebook.

What is the purpose of advertising on Facebook?

The main purpose of advertising on Facebook is to encourage certain categories of users to do what is shown / said in the ad. But before you start an ad campaign, you must decide why you are giving an ad and what class of people this ad will appear to. This is the first step of "Campaign Structure".

Recently brought a new update of advertising on Facebook. According to this update, "personal motives or desires" ad can be given on Facebook in many subcategories under 3 main categories. To put it bluntly, suppose you only want to advertise for store visits / app installs / lead generate / web traffic.

When you advertise on Facebook, you can select Store Visit / App Install / Lead Generate / Web Traffic, that is, the ad for which you want to pay. This allows ads to reach specific people more easily and advertisers to benefit more.

Let's discuss the 3 main categories of Facebook ads and its subcategories in detail and don't know when and how to add ads in any category to get maximum results:

#Awareness
#Consideration
#Conversion


Awareness

1. Brand Awareness

By selecting this category, the ad will show people who are more likely to increase your brand awareness or promotion.

When to use:

In the case of a large brand, when the sole purpose is to promote and spread the brand, then you can add in this category. However, in my opinion, this category is more effective only for large scale traders.

Because they feel more comfortable in product promotion. If you are a small business, you need to do more detail targeting and use other ad types to get good results from Facebook ads.

2. Reach

If you add ads in this category, your ad will show the maximum number of people on Facebook for a small amount of money.

When to use:


You can add ads in this category when your audience size is fairly small and you want to let everyone know about your product.

Facebook has designed this ad feature to show your ad to the maximum number of people in the target audience.
There is another interesting thing in this ed. In this ad, Facebook has introduced frequency capping. To put it bluntly, sometimes it happens that the same ad is showing the same person over and over again.

But with frequency capping, you can set the time between showing the same ad a second time to the same person.

Consideration

3. Traffic (visitors)

This ad sends traffic to your website from Facebook i.e. visitors.

When to use: 

This is the most widely used ad category to drive traffic from Facebook to the website. However, blog posts or article posts get more traffic from Facebook ads.

So you can use this ad type when your website only needs traffic.

4. Post Engagement

Among the three branches of engagement (post engagement, page like, event response), adding ads in this ad category increases engagement in the post by boosting specific posts on the page.

5. Page Likes

Adding ads in this ad category increases the number of likes on the page through Facebook page promotion.

When to use:


What happens if there is no huge fanbase on a social media like Facebook to create brand value or increase brand awareness? You can increase the number of likes of your page by giving ads in this ad category.

Warning:


It is a good idea to increase the number of likes on the page through ads, but if there is no real interest in the people who like the page by looking at the ads, then these likes can be said to be worthless. So the best way is to give an ad for engagement with thematic posts. Likes will grow a little slower in this process. But you will get a perfect fan base.


6. Event responses
This ad category specializes in helping you promote an event and get more people engaged.

When to use:


This ad category is designed based on events only. Using this ad, the event reaches the target audience. As the chances of more people coming to the event increase, so does the work of brand awareness.

7. Offer Claims

This ad category is widely used to promote various offers.

When to use:


Suppose there is an offer running on your e-commerce site / online food cart now. You can offer offers using this ad category. Offer-loving people will see the ad of that offer and click on it. By doing this you have two benefits, firstly- the offer is being promoted and secondly- the traffic is going to your website.

8. App Installs

This ad category ad delivers your app ad to people who are interested in installing your app.

When to use:


When you launch an app in the App Store, the first 72 hours are very important. You will definitely want to get a lot more downloads and ratings during this time. And this feature of Facebook Ad Category will get you to the target audience of your app very fast. In this case, you can increase the daily budget a little at the beginning. After 72 hours, at least gradually began to reduce.

9. Video Views

If you add ads in this ad category, Facebook will show your video to the maximum number of people in the target audience.

When to use:

The popularity of video content is increasing day by day. You would be surprised to know that 6 billion videos are viewed on Facebook every day. You can spread any video you create worldwide if you want.

The most interesting thing is that the cost of giving video ads is very low. It costs about 0.001 euros per view.

10. Lead Generation

Using this ad category, CPA marketers are able to collect various information from the user including leads, sign-up, follow-up calls much easier, less time and less cost than before.

When to use: 

Lead Aid makes sign-ups with mobile much easier. When someone clicks on your lead ad, the name, address, and email fields are automatically filled in with information from Facebook.

As a result, Facebook has reduced the rate of ignoring these ads for fear of filling the form. If you want to collect leads, you have to give ads in the lead ads category without worrying about the traffic on the site.

Conversion
11. Conversions


Ad in this category does the work of converting them elsewhere with the traffic on the website.

When to use: 

When you want to get traffic from Facebook to your website for a specific job such as sign-up, product sales, downloading, etc., it is possible to get maximum results by adding ads in this category.

12. Product Catalog Sale

This is the most widely used ad category for product sales lately. This ad type creates product catalogs based on the preferences of the target audience and shows them. The result is a lot more cells.

When to use it:


If you own an e-commerce site then this ad type is best for you. Because this ad type selects their desired product for your target audience and that ad shows them. So there is no alternative to this ad type if you want to get more cells at low cost.

13. Store Visits

This ad type delivers your ad to people in the vicinity of your business. As a result, people can easily get an idea about your business.

When to use:

If your business is not online based, you can use this ad type to give people around the business area ideas about your business and encourage them to appear in person.

If you are interested in giving ads on Facebook, you must have a clear idea about Facebook ads before giving ads. I hope I have been able to give you a clear idea about Facebook Ads through this article.


Author introduction
Goutom Roy (Anik)
Digital Marketing Expert | Social Media Specialist |

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