Digital Marketing Horizons in Career Building

Digital Marketing Horizons in Career Building

The marketing medium for trade and promotion around the world is expanding day by day. Everything is now clearer, the practice of accurate monitoring is going on in various branches of marketing. The use of digital marketing around the world is now at its peak as part of that effort. Naturally, the first question that comes to mind is why there is so much talk about marketing in the digital space? The answer is simple - everything is traceable in the digital world. The business of the future has been created to become fully virtual promotion oriented; Because the business receipt in exchange for promotion is appropriate. And this is why new employment opportunities are being created in various branches of #Digital Marketing. Many are focusing on developing practical skills with the goal of building a career in #Digital Marketing.

#Digital Marketing Specialist. Safayat Ali Choon is working as Senior Business Development Manager of the Association of Certified Chartered Accountants (ACCA) Bangladesh. Talking about the opportunities to build a career in digital marketing from a professional place, he said, "Marketing is a very big field. This includes the whole process from planning to sales, marketing and branding. As a result, the job opportunities here are always very wide. In today's world of technology, digital marketing has become a part of the traditional advertising system. '

According to him, ‘In the past, if a business had spent money on advertising, it would have been difficult for it to determine the real benefits. But now with the advent of digital marketing, it is possible to quickly determine the results of advertising, even the market feedback of the product is very easy to know. So businesses are looking at digital marketing as a relatively safe investment. As a result, employment opportunities are expanding in this regard.

He started his career as a part-time executive of Grameenphone while studying BBA (Marketing Major) at American International University Bangladesh. He later did MBA (Operations Management) from the same university. Prior to joining ACCA, he was Product Manager at Samsung India Electronics, Brand Manager at Dotcom and Head of Vehicle Category. Prior to his full-fledged corporate career, he worked in the client services, planning and digital teams at Gray and Asiatic, a well-known advertising agency in Bangladesh.

During this time he has done 30 works including Airtel, Lux, PepsiCo, Horlicks Biscuit, Sensodine Toothpaste, Here.com, Mount Elizabeth Hospital, Glaxo Smith Kline, Frutica, Speed, Oxy, Nescafe, Maggie, Shell, Finlay, Sisimpur, Hero Bangladesh and more. As a digital marketing specialist, he thinks, ‘Academic qualification alone is not a big qualification. Since something new is being created in the world every day, technological advancement is being achieved in one way or another, we have to be involved with these. Knowledge and skills need to be enhanced over time in creating ideas and determining timely strategies. If you can't go through learning like this all the time, you have to fall behind. '

As the demand for #Digital Marketing as a career grows with so many job opportunities, new challenges are also being created. ‘The biggest challenge for career formation at the beginning is to learn constantly; It is never possible for anyone to say that he knows everything. Hard work is a must in any profession, but in the world of #Digital Marketing it is never a nightmare. You have to be patient in this profession, which many people can't do; Leave the hull. So to build a successful career in #Digital Marketing, you have to be very confident and very committed to the job. Because a lot of times it happens that the results are not available hand in hand, but the results that happen in the long run are very surprising. 'That is what Choyan thinks.

In any case, creativity as well as data analysis skills are required in today's career formation. This is even more true in the world of #Digital Marketing. Therefore, the marketing expert advises you to study your marketing skills regularly and focus on improving your skills.